How to get traffic to your website: Introduction to online marketing

Karlis Blumentals
How to get traffic to your website: Introduction to online marketing

Your website is up and running. 祝贺你! 然而, it has no use until people start visiting it. 为了你的在线工作,你需要学习如何为你的网站带来流量. 网站广告或网络营销实际上比im游戏app复杂得多, 但是不要害怕, for it is no rocket science either.

在线营销的努力通常决定了一个页面是否会有成千上万的访问者,或者它是否仍然是一个未被发现的岛屿.

So what can you do to drive traffic to your website?

A very brief introduction to online marketing

即使是一本书也无法涵盖网络营销的全部主题,更不用说一篇文章了. 然而, 你可以在20%的时间内学会80%的核心原则. So, we’ll start with those.

Options for marketing

These are the main options in brief:

  • Search engines (read - Google)
  • Paid search (again, read - Google)
  • Directories and ads
  • 社交网络
  • A blogging strategy or content marketing
  • 其他选项

We’ll briefly touch upon all of these.

How to appear in search engines

This is a whole science. Hundreds of books already exist on the subject and many more could be written. I’ll try to reduce all the theory to a few paragraphs.

For a website to appear in search engines, it’s enough to post a link to your website on other, known websites which are already included in search results. The search engine will find your website via the links and include it too. 你也可以告诉搜索引擎你想要它添加你的网站,通过完成一个 简短的形式. Search engines will add your website within a few days’ or weeks’ time. 唯一的问题是-你的网站将出现在中间或在结果页的结尾.

You need to invest a lot of effort to appear at the top of the search results. A lot of effort means something along the lines of:

  • Original and useful content
    A 页面 needs to contain original content. The more useful and relevant the content for visitors, the more appealing your website to search engines. 一个沉闷的IM电竞app网站总是可以通过相关主题的文章、研究和建议来增强. That can have a positive effect.

  • Keywords in content
    内容 needs to include the keywords you’re interested in. Primary keywords should appear in headings and close to the start of the copy, and should be placed organically within the copy. You should never artificially stuff the copy with keywords! 这可能会导致你的网站被搜索引擎禁止. 谷歌足够先进,当有人试图操纵内容时,它可以意识到.

  • Links from other popular websites
    A website must have links pointing to it from other popular websites with quality content. 谷歌看到链接到您的网站从其他网站作为“投票”在您的网站的青睐. So, the more votes, the more important your website seems to Google. 但要注意! If Google notices that the links leading to your website are placed on bad, low quality or unpopular websites, 它可以惩罚你. 谷歌足够聪明,当有人试图使用狡猾的和“垃圾”的方法建立一个不自然的链接集合时,它可以看到. As strange as it may seem, your website first needs to become popular. Only then will it achieve high rankings in the search results 页面.

How to get the necessary links

  • Place ads with a link to your website;
  • Register your company and website in the most popular directories;
  • Be active on social media;
  • Regularly write interesting publications and share them on social media;
  • 要求你的合作伙伴和朋友在他们的网站上发布你的网站链接;
  • Offer your blog posts to be published on other blogs;
  • Other creative ways.

Paid search advertising

如果谷歌不包括你,就像那样(这通常是新网站的情况), 你可以支付谷歌,在你感兴趣的关键字的搜索结果页面的顶部突出你.

It goes something like this:

  1. 你选择的关键字
  2. 你可以选择你愿意为每个进入你网站的访问者支付多少钱
  3. You choose your ad copy
  4. 谷歌的特点是你的广告特定的关键字,你收到访客和支付每次点击.

How much does it cost? Costs depend on the keywords and competition. The bigger the competition, the more you have to pay. The less you’re willing to pay, 你在搜索结果中的位置越低,点击你的广告的访客就越少. 例如,在竞争力较弱的国家,价格从5美分到1美元不等. Elsewhere, this can go up to 5 dollars.

You can learn more on the 谷歌AdWords 页面. 请注意,创造一个真正优秀和成功的活动需要一定的技能和努力. You might be better off working with an internet marketing agency.

Why is it worth considering this type of advertising?

  • 这是一个相对快速和简单的方式到达搜索结果页面的顶部.
  • You can target your most important keywords
  • 您可以将任何国家和语言作为启动导出操作的目标
  • 它适用于没有很多在线信息的新企业

Directories and ads

These resources can seem inefficient, 然而, in the context of search engines and Google’s algorithm, 在流行的目录和分类网站上发布链接会有积极的效果. Occasionally, users come across these resources too. Sometimes, submissions to such directories are rather expensive. 然而, if you can afford it, they might be worth using.

Consider also country-specific, industry-specific or local directories. 例如,如果您是一名平面设计师,您可以考虑在 DevianArt which is the world's biggest online community for graphic artists.

社交网络

在社交媒体上保持活跃可以提高企业在社会环境中的声誉, as well as increase the number of website visitors. 糟糕或不定期更新的社交资料实际上会损害企业的声誉.

Facebook和LinkedIn提供了特殊的业务简介(页面),这样企业就可以展示自己并与他们的用户交流. Twitter also has a business 页面 option, kind-of. 它有一些额外的营销功能,但外观与任何其他Twitter帐户相同. 同样值得一提的是,如果你不了解社交网络是如何运作的, it’ll take a lot of time to figure it all out. 然而, only those who try can achieve results.

For a business to become popular via social media, follow these steps:

  • Create a business profile and enter as much detailed information as possible, including a link to the company website, and relevant photos or illustrations.
  • Be proactive in attracting followers. 你可以定期发布人们想要点赞和分享的有趣内容, as well as by running paid campaigns, organizing prize drawers and special deals, and involving your friends. Without followers, a business profile loses meaning. 机械地获取或购买追随者并不是一个解决方案,因为这是关于质量而不是数量.
  • 定期发布 -每周都有新的有趣的帖子,并快速回复关注者的问题和评论. Only active social marketing is worth it. 一份“死亡”的个人资料或一份半年都没有更新的个人资料是一项业务不成功或业余的标志. 如果你不能每周至少发布一次,那就不值得在社交营销上投资.
  • 支付活动. 不幸的是, even if you have 10000 followers, 没有提高, only 10 to 20 people will see your posts. Facebook已经开发了自己的网络,使企业必须为其帖子出现在新闻推送的顶部付费.
    使用这个公式:用户想要分享的有趣内容+付费活动.

如果你不想或不能花时间在这些事情上,花钱请人来做是值得的. 然而, note that this will cost at least a few hundred a month.

A blogging strategy or content marketing

There’s a company called Groove. 他们创造了一个针对小型企业的新im游戏app,并决定他们的广告策略是写一些关于创业和他们的经历的有趣的在线帖子.

这个博客叫做 “How we went from 0 to 100 000 dollars in a month”, and they post an article or advice every week. 他们成功地在很短的时间内吸引了成千上万的游客,许多小型企业家后来成为他们的客户. It took a year for them to reach their goal.

With that I want to say that 定期发布和分享与你的业务相关的文章和建议是吸引潜在客户的好方法.

例如, 家具销售人员可能会发现,定期发布室内设计趋势的内容, 关于如何营造一个家和选择家具的建议是一个吸引潜在客户的好方法.

Of course, this requires a lot of work. The winners are the ones who try! Your chances aren’t slim, by the way.

结论

Of course, what I wrote about above is not the be-all and end-all. There are many more ways and strategies. To conclude, the essence could read along the lines of:

尽可能多地尝试不同的选择,然后选择那些能达到最佳效果的. The more you do, the bigger the effect. Only those who take part can win.