如何在不惹人厌的情况下吸引访问者访问你的网站

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如何在不惹人厌的情况下吸引访问者访问你的网站

听着,im游戏app都经历过. 你创建了你的第一个网站. 你终于发表了. 你非常兴奋. 然后…什么也没发生.

没有访客. 没人买东西. 你的网站就在那里. 你的兴奋变成了压抑.

在这一点上,你开始想为什么. 我的网站有什么问题吗? 是不是太丑了? 太复杂了吗? 不,不,不. 即使你建立了世界上最华丽的网站, 如果人们不知道的话,还是没有人来看你!

It's that simple - if you want your website to get visitors, you have to let people know it exists. 有两种主要的方法来做到这一点.

出站营销vs入站营销

海外营销解释

比如电视广告, 广告牌, 网站显示广告, 冷的邮件, 不请自来的电话都是外呼营销的例子, 这也被恰当地称为“中断营销”. You're interrupting whatever a person is doing with a message about your product or website.

Outbound marketing is typically used by larger companies as it needs a substantial advertising budget and getting a sale/visit from this type of marketing costs a lot making it generally unsuitable for smaller businesses.

+, it simply doesn't make sense to shout your brand name from the rooftops if nobody knows who you are - you'll just come across as intrusive and annoying. Once you have established some brand presence and customers know that you can be trusted, 这时,外游营销开始变得更有意义.

入站营销解释

入站营销, 另一方面, 不会打断任何事情,目标是那些已经在找东西的人. 入站营销实践的例子包括内容营销, 搜索引擎优化, PPC, 社交媒体, 影响外展, 公众演讲, 和更多的.

The chief idea behind inbound marketing is to interact with people that are already potential customers. 这些人正在寻找解决方案, 在社交媒体上关注你品牌的人, 人们想要了解更多关于你的im游戏app或与之相关的事情.

出站营销与入站营销的例子

假设你拥有一家出售营养补充剂的网店. 外游营销意味着, 例如, paying for a TV ad or buying an email list and sending out 冷的邮件 about your product offering.

A case of inbound marketing would be reaching out to health influencers and asking them to advertise your products. Another example would be creating some blog posts about the benefits of nutritional supplements that people could find on Google and advertising your products inside these articles. 在这些情况下, you're not interrupting anyone - you're reaching potential customers with information that they're actively interested in.

当然, 你可以同时使用出站营销和入站营销, 然而 inbound marketing tends to be significantly cheaper - you'll have to invest less and you'll get more customers/visitors.

Let's take a look at some inbound marketing tactics you can start using right now to attract traffic to your website.

5种吸引网站访问者的方法

搜索引擎优化

当你需要某样东西时,你做的第一件事是什么? 你当然知道! 然后你点击第一个结果.

The goal of search engine optimization is to get your website to appear as one of these first results. If people are searching for “Where to buy nutritional supplements” and your website shows up first - you have a good chance to convert these people into customers.

下图显示了人们在谷歌时点击的结果:

来源: Backlinko

能上谷歌的第一页, you need to optimize your website so that Google's search engine knows to display your website when someone searches for a related product. 看看Mozello的 基本的搜索引擎优化指南 这将帮助你开始,并吸引流量到你的网站.

内容营销

内容营销 includes everything from blog posts and webinars to videos and case studies. 第一个, you need to create some helpful and/or interesting content around a topic that's relevant to your business. 然后你可以和对这个话题感兴趣的人分享这个内容.

Here's one free way how to get started with content marketing in the context of our nutritional supplements example:

  • Join a nutritional supplements Facebook group and see what kind of questions people are asking. 例如,有人可能会问——“营养补充剂对素食主义者有利吗??”
  • Write a blog post or record a video that answers the question and include links to some of your products.
  • 将内容发布到你的网站上.
  • 与对答案感兴趣的人分享你的内容.

Your main goal is to provide valuable information and you shouldn't be too pushy with marketing your own products.

另一种实现这一点的流行方式是使用电子书. Giving people some in-depth and/or practical information about a topic related to your business is a sure-fire way to attract loyal customers. 例如, you could analyze some of the most popular vegan recipes and explain their nutritional values, highlighting what kind of supplements or foods need to be added to ensure the body gets everything it needs.

你可以免费赠送电子书,以吸引一些流量和客户,甚至 在你的Mozello网站上把它作为一个独立的数字im游戏app出售.

如果你在告知和教育潜在客户方面做得很好, 他们很有可能从你那里买(更多)东西. 看看 本内容创建指南 如何写你的访问者会喜欢的文章!

内容营销最困难的部分是找到对这个主题感兴趣的人. Facebook群组和其他社交媒体是一个很好的开始, 但你也可以在网上搜索论坛和相关网站. 写seo友好的文章也可以帮助你从谷歌获得一些流量.

影响力营销

影响者通常有非常小众的追随者. 一个有影响力的人发布关于汽车的帖子会有一群对汽车感兴趣的人. 一个有影响力的人发布关于纹身的帖子会有一个对纹身感兴趣的观众. 等等.

通过与正确的影响者合作, 你的受众已经对你的im游戏app感兴趣了. To continue our nutrition supplements example, you could reach out to relevant influencers.

只要在Instagram上搜索就可以了! 然而,你必须明白的一件事是,有影响力的人是在经营生意. 所以你不仅需要向他们提供你的im游戏app, 但你也必须为他们发布的与你的im游戏app有关的社交媒体帖子付费. 但是,因为他们拥有高度专注的用户群,所以他们能够真正获得回报.

社交媒体营销

Creating a following on 社交媒体 that's looking forward to hearing from you is another great way to do inbound marketing and channel traffic to your website. 如果人们喜欢并分享你的帖子,你就可以很容易地获得大量的读者.

你也可以投资社交媒体广告活动. They let you target people with specific interests so you can reach people already interested in your product. 以下是Facebook详细的目标定位功能的例子:

An outbound marketing strategy would be creating an ad that says “BUY OUR LATEST PRODUCT” and targeting it at a general audience in a region.

入站营销策略应该是, 例如, 制作一个关于"营养补充剂对素食者有利吗"的广告?” article and targeting it at a specific health-interested audience to lead them to your blog. 这样你不仅能获得交通便利, 但是也要开始与你的潜在客户建立信任关系.

PPC AdWords

This is another paid strategy and it's a great one to use if your website's 搜索引擎优化 isn't that great yet. You can pay Google to show your website as the first result when a user searches for something you offer. 你可能之前遇到过这些广告:

They're called PPC (Pay-per-click) ads and as the name suggests - you only pay when somebody actually clicks on your ad! 关于如何设置它们,您有各种各样的选项——具体地说, 你可以决定你的广告出现在什么搜索中. But, since each click costs you, then it's best to run ads for customers who intend to buy.

这意味着你应该以这样的方式设置你的PPC广告, 例如, 你的广告只出现在人们搜索“购买营养补充剂”的时候. This person is clearly looking to spend some money and your goal is to make sure they spend it in your store.

If you set up your ad to appear for searches where people are looking for information, e.g. 营养补充剂是如何生产的?”, 这样人们就会访问你的网站, 但不买任何东西, 也就是说你一分钱都拿不回来了.

也就是说,这并不一定是件坏事. 如果你给用户一个很好的答案, 他们会记得你,并且很可能会在将来再次访问你的网站. 换句话说, 你可以使用点击付费广告来促进你的内容营销工作, just don't expect the same immediate results as you would get with ads targeting users with buying intent.

如果这听起来有点复杂,那么请查看im游戏app的超级无障碍指南 点击付费广告的基本原理.

结论

如果没有人知道,仅仅有一个网站对你的生意没有任何好处. 最好是有一个普通的网站和一些营销, 而不是拥有一个没有营销的伟大网站.

如果你是个小企业主, then inbound marketing is the strategy for you because it's cheaper 和更多的 welcoming than its pushy outbound counterpart.

本文中列出的方法是一个很好的开始, 但这绝不是一个详尽的清单. 比如赞助活动, 公众演讲, 在线课程, 电子书和许多其他书籍也可以作为极好的入境铅生成器, 然而, 它们往往对成熟的企业更有价值.

请记住——您不必全部使用一种方法. Try different marketing methods and discover which one brings you the most traffic/sales or which one you prefer working with the most. 你必须不断试验才能得到最好的结果.