4 reasons why businesses with mobile websites perform better

布鲁诺Veberis
4 reasons why businesses with mobile websites perform better

你用你的智能手机看新闻吗? 商店? 阅读博客? 观看视频? 点菜? 很快就谷歌的东西? 忙碌的工作? Most people do - the average person spends over 3 hours and 15 minutes on their smartphone every day.

For a business, it's no longer enough to just have a desktop website. As every major company has made their services and products available on mobile, people have grown accustomed to having their needs met on the go and at any point in time. 不仅如此,他们已经开始期待它了.

这不仅仅是一种流行趋势. Reliance on mobile devices is set to keep growing, with 72% of worldwide internet users expected to access the web only via their smartphones by 2025. 这是3.70亿人. And how many will access the internet only through their laptops & 电脑? 6900万年.

你需要在你的客户所在的地方. That's the cornerstone of any successful business. 如果你没有手机网站或者, 更糟的是, 如果你有一个不吸引人的, 那么你就会失去潜在的客户.

Here are 4 reasons that should motivate you to put your mobile website in order. +, 在文章的最后, you'll learn what you need to do as a Mozello user to succeed with your mobile website.

1. 你的客户希望如此

As mentioned, mobile websites aren't just a hot trend that you can afford to skip. 它们是一种新的现实. New mobile functionalities are in constant development and nearly everything that can be done on a laptop can now be done seamlessly on a smartphone.

By 2021, 超过一半 of all e-commerce sales are projected to take place on mobile. So having a good mobile website is like having a storefront on your city's busiest shopping street.

3 out of 4 consumers choose to shop via mobile because it 节省时间.

+, browsing around for stuff on various mobile websites has become a 常见的消遣 对人来说,通常情况下, 销售结果.

People expect to get the products and information they want quickly and easily and if you can't provide it to them, 他们要么去别的地方,要么 将避免推荐 你给别人的品牌.

2. Google rewards good mobile websites with higher SEO ranks

大多数用户 now access Google search on their mobile devices, Google rewards mobile-optimized websites with better SEO scores.

事实上, 2019年7月以来, Google has enabled mobile-first indexing for new websites - the primary page Google looks at when calculating its search engine rank is the mobile version.

This means that your mobile version should contain all the same content and 搜索引擎优化优化 你的桌面版本有, otherwise you're not taking full advantage of organic traffic possibilities. +, it should be optimized to provide a fantastic user experience if you want those top SERP ranks.

3. 移动用户购买更多

90% of consumers say mobile shopping experience can be improved. Most people say shopping on the desktop is more convenient. Consumers prefer to use their mobile devices to browse, rather than to shop.

然而,尽管如此,手机用户 购买更多. 怎么可能呢?

好吧, we've already talked about the convenience of it above. Most of us don't carry a laptop in our back pocket, 所以当你需要一些东西的时候, 你的智能手机是你的首选.

What's more, consumers tend to research products on mobile. 阅读评论, 检查im游戏app, comparing prices - it's a common thing to do on the go while taking a break in the office, 等公共汽车, 或者出去散步.

Whether they complete the purchase on their smartphone or desktop is irrelevant - the key takeaway is that mobile plays a major role in their purchasing decisions. If you're not there for the research process, then you probably won't be there for the purchase.

4. 你可以接触到更多的人

除了智能手机拥有和使用的增长, another significant factor that lets you reach more people is social media.

Mobile commerce goes hand in hand with social media. 80% of social media browsing is done via mobile devices and 55% of mobile shoppers said they made a purchase after seeing the product they want on social media.

考虑到社交媒体的快速发展, people are more likely to look up and research things immediately on their smartphones rather than make a note and do so on their laptop at a later time, which is why having a mobile website is so important. 除此之外, a nice-looking mobile website also makes it more likely that it'll be shared with others on social media in situations when people are looking for recommendations or suggestions.

这对Mozello的用户意味着什么?

Fortunately, all Mozello users already have a mobile website. You're already taking advantage of the benefits listed above! The websites you create with Mozello are fully compatible with mobile devices from the get-go thanks to 响应设计.

什么是响应式设计? 好吧, it basically means that the website you create will adapt to the dimensions of any device that your customer uses. So you don't have to put in extra effort to provide a great mobile experience. Here's an example of 响应设计 in action:

Having a mobile website doesn't cost anything extra and, since you don't have to worry about creating one, you'll have more time on your hands to invest where it really counts, 比如发展你的生意.

Mozello's mobile experience is so smooth, it'll not only benefit your customers but you as well. 例如, it's easy to add new products on the go via your phone. Or you can effortlessly edit texts, change images, and manage existing products whenever you please.

If you're a Mozello client, you're ready for the mobile-first world. 如果你不是, join now to take advantage of our easy-to-build mobile-compatible websites.