9 steps for starting an online business the right way

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9 steps for starting an online business the right way

很多人认为网上创业是一件非常复杂和昂贵的事情. 他们错了.

You don't need a huge budget, you don't need to know every nook 和 cranny of the business world, you don't need a mind-blowing website, you don't need design skills, you don't need to immediately get 100 sales a day.

What you do need is a good idea. 一旦你有了这些,剩下的就是通过手动步骤开始你的在线业务. And those steps are neither difficult nor expensive. 在本指南中,im游戏app将探索你需要采取的每个步骤,并将你推向你的第一次销售之路.

What do you need for an online business?

你需要一个想法, 一个im游戏app, 在线商店, you need to figure out shipping 和 payments, 然后, 一旦你的商店上线, you just need to do some 市场ing 和 optimization.

它是昂贵的? 一点也不. Thanks to website builders like Mozello, 你不必担心网页开发人员和设计师的巨额开支. 很容易 IM电竞app yourself, add your products, 和… that's it. It has never been more affordable to start your own online business.

让im游戏app来探索你需要采取的9个步骤,以正确的方式开始你的企业.

Part I: What will you sell?

步骤1:想法

如果你正在读这篇文章,很有可能你已经有了一个非常棒的想法. But, if you don't, then coming up with one isn't difficult. It doesn't have to be anything extraordinary or even original. 毕竟, 500,000 businesses are opened each month - how many of them do you think are based on an original idea? 可能没那么多.

The best ideas tend to surface when people look inwards. 你的兴趣是什么? What are you knowledgeable about? 你在日常生活中遇到过什么问题,是可以自己解决的吗? What groups do you belong to 和 what niches are you an expert in?

围绕你的个人兴趣发展一个商业想法,这不仅意味着你对你正在创造的东西了如指掌, 但它也会帮助你长期保持动力和兴趣.

看看这5种方法,找到一个有利可图的商业理念,以确保你有一个正确的开始.

步骤2:研究

Once you have an idea (or multiple), you need to make sure it's viable. Is there a dem和 for your store? How serious is the competition? At what point do you expect to turn a profit?

一个很好的策略是立即寻找潜在的竞争对手——那些已经创造出类似于你所想的东西的人. If you find any competitors, 这已经是一个好迹象——这意味着你的想法可能会有需求!

Next up, closely analyze how your competitors are doing. Are their stores well-made? Do they have negative reviews? Are people complaining about them online? Are they missing something crucial that you can offer? 试着找到你的商店能够超越他们的机会,并记录下来.

But don't just look at the negatives, find the positives as well, 和 incorporate them into your research. 也许他们有一个伟大的网站结构或一个聪明的营销策略. Read the positive reviews, 还有消极的一面, to find out what their customers appreciate 和 value. Is everyone saying thanks for incredible delivery times? Then it's probably something your store will need as well.

Step 3: Source your product

So, you have an idea 和 it has potential. 在这一点上, 你需要确保你能够获得或创造出你要销售的im游戏app. Whether you need to get in touch with a manufacturer, create that digital product, join an affiliate program, 或者其他什么——在继续之前,确保你有东西可以卖.

实际上,你还不需要投资任何东西,因为你不需要为im游戏app囤货. 只要确保你能在第一次销售时拿到im游戏app就行了.

第二部分:设置

步骤4:建立你的商店

一旦你弄清楚你在卖什么,知道从哪里采购你的im游戏app, it's recommended to get your store up 和 running, ,越早, 更好的. There's no point spending endless days on perfecting the design, 文本, 外观, 你的商店的感觉. 这部分稍后会讲到. 第一个, 你需要了解你的im游戏app是否有需求,而做到这一点的最好方法就是尽快推出你的商店.

Even if you do everything right, there's still a possibility that your business idea doesn't work out. So it's better to 发射 your store, 验证你的想法, 和 improve the store afterward, rather than spend lots of time, 能源, 甚至在知道事情是否会成功之前,就能完善商店的资源.

你可以 have a nice 和 functional online store live in under 2 hours - all you have to do is follow this guide. 在这, we talk about how to register for Mozello, how to design your website, 如何添加im游戏app, how to add shipping 和 other info, as well as how to add payment methods.

第五步:航运

除非你放弃运输或销售数字im游戏app,否则你需要考虑运输. 价格可能相差很大, depending on things like the weight of your product, 运送到哪里, 和 the speed of delivery.

In the earliest stages, you don't need a full shipping strategy. 当你还在获得第一笔销售并验证你的商业想法时, shipping things just like you would a personal parcel is fine. 然而,一旦你的业务蓬勃发展,你就需要快速、可靠和经济的运输.

确保找到一个适合你的解决方案-寻找运输解决方案的第一个地方是你当地的邮局或, with the growing popularity of parcel machines, 服务,如 Omniva 这是一个很好的方式来运送你的im游戏app在你的业务的早期阶段, as well as when it reaches maturity.

再说一遍,如果你在这个问题上挣扎,看看你的竞争对手提供了什么. 这些将是客户所习惯的运输方法和策略,所以他们也会期望从你那里得到同样的东西.

第六步:支付

建立网站的另一个重要任务是建立支付方式,这样你的客户就可以真正购买你的im游戏app.

Mozello兼容所有最流行的支付方式,包括PayPal, 银行转帐, cash payments on delivery, 还有信用卡支付. 设置一个支付方式只需要几分钟,而且非常简单. The only thing that you should note is that to activate card payments, 首先,您必须在其中一个支持的支付平台(e.g. Stripe) 然后 connect it to Mozello.

第三部分:优化 & 市场

步骤7:最后润色 & 发射

你有一个网站, 支付是设定好的, 你已经准备好发布im游戏app了——是时候给你的网站做一个最后的检查,然后发布了!

Again, you don't need to dive too deep into it. Just check the following: make sure there are no typos, go through the purchasing flow 和 check if everything is in order, check all your pages - is your contact info updated?

Once you've done your checks, 让你的朋友或家人做同样的事情——浏览一下你的网站,测试一下是否一切正常. A fresh eye could catch some issues that you might have missed.

随着最终测试的完成,是时候“正式”启动商店了——祝贺你! Now it's time to make some money.

步骤8:吸引流量

你的商店是在线的,但如果人们不知道它,你就不会有任何销售. 首先,利用你现有的关系来完成你的第一笔销售. 求助于社交媒体、朋友、家人——如果你出了问题,他们会给你反馈.

如果一切顺利,那么是时候进行一些数字营销了. 数字营销, 简而言之, means using digital channels such as social media, 谷歌, 付费广告, 和 others to attract visitors to your store.

看看这些文章,学习你需要知道的一切,通过数字营销来发展你的业务:

Step 9: Improve your website based on data

Now that your store is live 和 your idea is validated, 现在是时候把你所有的精力投入到尽可能改善它,以确保更多的人从你那里购买.

你可以从 提高文本 在你的网站. 你可以让 更好的im游戏app照片improve their descriptions. 你可以 use these psychology tricks to play around with pricing. 你可以 start building an email list. 你可以 开始创建博客.

All of these things can contribute to more sales.

More importantly, by connecting your store to 谷歌分析 you can now make data-informed improvements. 你可以 see where your visitors are coming from, you can see their demographics 和 interests, you can see how many visit specific pages, you can compare website performance for different periods, 还有更多.

这可以让你做出相应的反应——你的访问者大多是中年白人男性? Then maybe use middle-aged male models in your ads. 是否有很多人进入了付款页面,但却没有完成购买? Then perhaps people don't like the shipping options you offer.

简而言之,一旦你有了数据,你就可以做出最重要的改变. But don't forget about general improvements 和 best practices as well:

结论

And just like that - you've got an online business! 现在,你需要继续做第三部分的所有步骤——营销你的网站,获得反馈 & 数据,改进你的存储. 随着你不断地改进和发展你的商店,你的利润也会越来越高.

如你所见, starting your own online business is neither difficult nor expensive, as long as you do it the right way. 准备试一试? Create your online store here.