销售数字im游戏app的基础知识和3个人人都能卖的简单易行的东西

Bruno Veberis
销售数字im游戏app的基础知识和3个人人都能卖的简单易行的东西

如今,任何人都可以快速轻松地创建任何东西,从电子书到在线课程. 它们被称为数字im游戏app,无论你是一家小型的夫妻店, a large fashion brand, or a solo entrepreneur, 你也可以利用数字im游戏app赚取一些额外的收入.

如何? It's easy. Create some interesting, educational, 和/或围绕一个主题的娱乐内容,访问者可能会感兴趣. 内容可以是视频、音频或文本——任何你觉得更舒服的内容. Then put the content on your website, set a price, and you're done!

举个简单的例子——假设你是当地一家咖啡馆的老板,你的顾客喜欢你做的羊角面包. 你可以创建一个详细的1页食谱PDF,在那里你可以分享你的秘密,并提供一步一步的指导,如何制作这些羊角面包. 让访问你网站的人以1欧元的价格下载指南. That's it - you've created a digital product.

Super flexibility

You can charge more, you can charge less. You can create recipe PDFs for all your pastries. You can compile multiple recipes into an e-cookbook. 你可以抛弃文本格式,而是创建视频——直观地演示如何在家庭环境中制作羊角面包. You can evolve this into a full-blown course. Or, instead of focusing on recipes, you can create a guide about how to run a cafe, how to source good ingredients, or how to set up a business. The possibilities are endless.

We're only touching the tip of the iceberg. Digital products go beyond just eBooks and 课程. 你可以出售设计、摄影、有声读物、各种数字模板等等. 你的im游戏app不一定要与你的业务相关,你可以这样做 set up a separate store where you sell your digital products.

In this article, we'll talk about the benefits of making digital products, 给你一些数字im游戏app的例子,总是在高需求, explain how to make the most of your digital products, and show how to add digital products to your Mozello store.

4 reasons why digital products are awesome:

你打开了一个独立于你的核心业务的额外收入流

This is particularly important in light of the COVID-19 pandemic. Having multiple income sources makes your business safer, in case one of them crumbles, like in the case of cafes that stood near-empty due to quarantines.

Once you create a digital product - you're done

A great croissant recipe isn't going to change. 你可以在你的网站上保留你的数字im游戏app好几年. Even if you only charge 1 EUR per download, over the years, the sales will add up to a fantastic return on investment.

You can create as many digital products as you like

无论你是想拥有一本包含100个食谱的书,还是100个pdf文档,每个文档都包含一个食谱, it's up to you. 此外,你可以不断地创造新的数字im游戏app——它是无限可扩展的.

You already have all the tools you need to get started

要创造一个数字im游戏app,你所需要的只是你的智能手机、电脑和一些灵感. 你已经完成了清单上的两件事,im游戏app来帮你完成第三件事. Let's dive into some digital product ideas.

3 types of digital products that are always in high demand

1. Digital 课程 and educational videos

数字课程是人们可以在虚拟环境中学习的课程,它们的形式和规模多种多样——从带有作业和测试的完整的大学课程,到一系列简单的教育视频. As long as you can teach people something about a particular topic, making a digital course can be a fun and rewarding endeavor.

Digital 课程 are set to grow in demand substantially over the next few years. Before the pandemic induced lockdowns, 《im游戏app》 报告称,到2025年,全球在线学习市场预计将达到3500亿美元. 然而,由于2020年的大流行,电子学习的市场价值将会持平 更高的.

Many students, professionals, 只是出于好奇,人们正在使用数字课程来学习从数字营销到植物学基础的一切. 对有趣话题的深入探索,或对学习实用技能的精心设计的指南,必然会吸引读者.
Here's a fantastic example from Bright Trip:

If you've got knowledge and experience to share, you can sell your area of expertise in the form of a digital course. You can create tutorials, videos, guides, or written lessons. 无论哪种格式你都觉得最舒服,并且能最好地帮助你的听众了解一个话题, that's the one to go with.
Once you have some content, 只要在你的网上商店或加入Coursera或Udemy这样的数字课程市场,并上传到那里,就能接触到更广泛的受众.

2. eBooks and PDFs

鉴于不断增长的出版业和电子阅读器的普及, smartphones, and tablets, the eBook has been a top-selling digital product for years.

In 2021, the eBook market is set to surpass the 1 billion user mark, with market revenue reaching $15.50亿年.

如果你擅长写作,电子书是一个理想的电子im游戏app. Even if writing isn't your strong suit, a captivating story, an informative guide, or insightful research can be all you need to capture an audience.

Here's an interesting example from Wit Berry that is something between an eBook and a PDF guide:

Writing an entire book can be intimidating, so you can start light with some simple PDFs, like the example of the croissant recipe mentioned earlier. It's what's inside that counts. 只要你提供一些对买家有价值的信息,他们就会很高兴.

3. Photography and design

Photography, graphic design, 其他类型的数字艺术目前在市场上也有很高的需求. 博客, website managers, social media influencers, 企业主也愿意为相关的图片和信息图表付费,以帮助吸引他们的追随者和客户.

In 2021, over 70% 企业的营销策略将严重依赖于视觉内容, as it boosts information retention by 65%. +, 您所需要的只是一瞥,就可以看到视觉内容已经渗透到互联网的每个角落.

You can earn money by creating logos, quality photographs, infographics, 海报, 或任何其他数字艺术直接出售给客户或授权他们以固定的费用.

Here's an example from Connary Fagen, Inc. selling fonts:

“I'm worried nobody will buy my digital products”

That's a common worry. 一个好的开始是为你现有的用户创造im游戏app. To continue our cafe example, 你的网站访问者可能会对糕点更感兴趣, rather than how to build a cafe business from scratch. So a recipe book might perform better than a business guide.

To give another example, if you're a physical therapist, 卖一份带有“健康背部10项运动”的PDF更有意义。, 而不是“如何成为一名物理治疗师”的数字课程, 因为你可能已经有了对前者感兴趣的读者.

That being said, 即使你一件im游戏app都卖不出去(这几乎是不可能的), the content you have created can be used for marketing! You can publish your recipes, 设计, 照片, 课程, guides on your website and make them freely accessible. 这可以帮助你的网站获得更多的流量和新客户. Learn more about the benefits of blogging here.

也, instead of cash payment, 你可以向你的用户索要他们的电子邮件来交换你创建的内容. 这可以帮助您建立一个感兴趣的读者的电子邮件列表,您可以向他们发送关于您的咖啡馆中的新糕点的更新, or about other digital products you create, thus turning your website visitors into subscribers and customers. Learn more about the benefits of email marketing here.

In any scenario, good content will help you grow your business.

如何 to sell a digital product on Mozello

You can easily sell your digital products with a Mozello created online store. To add your digital product, 只需进入目录管理→添加im游戏app→高级设置,并勾选“这是一个数字im游戏app”框:

Then just upload your product and add a message for the recipient. Of course, don't forget the usual things - add a nice photo, set a price, and give the product an accurate and interesting description.

That's it.

Conclusion

Your business is more than just your physical products or services. 数字im游戏app可以让你将企业家精神的其他要素——知识——货币化, 技能, and experience. They're easy to make, there are lots of formats, 你最终创造的数字im游戏app会对你的业务产生持久的影响.

但请记住,你甚至不必成为一个企业主才能开始创业. Whether you're a guru in your industry with insightful know-how, 或者与单亲父母分享一些个人建议——你可以利用数字im游戏app,解锁额外的收入流.

So, what will you create first?